Official Meta Tech Provider
The WhatsApp Business API, without the technical work
Storefront gives Nigerian merchants everything the WhatsApp Business API unlocks — multi-agent inbox, AI, payments, broadcasts — through a one-click connection. No developers, no keys, no downtime.
Why merchants upgrade to the API
- Connect in one click via Meta Embedded Signup
- Keep your existing WhatsApp Business number
- No APIs, keys or developers required
- Multiple staff replying at the same time
- AI sales agent trained on your catalog
- Automated Paystack payment links
- Rich media: images, PDFs, interactive lists
- Delivery tracking and follow-ups built in
WhatsApp Business App vs. API
A quick comparison for merchants choosing between the free app and the API.
| Feature | Business App | Business API (Storefront) |
|---|---|---|
| Multiple agents | 1 device | Unlimited |
| AI automation | None | Full 6-agent stack |
| Payment links in chat | Manual | Automatic (Paystack) |
| Broadcast messaging | 256 contacts | Unlimited with templates |
| Catalog with images | Basic | Rich, interactive lists |
| Ideal scale | < 10 chats/day | 10 to unlimited |
Want the deeper breakdown? Read the full WhatsApp Business App vs. API guide.
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