Storefront vs. Generic WhatsApp Chatbots
A chatbot deflects questions. A commerce platform closes deals. Here's the difference in practice.
| What matters | Generic chatbot | Storefront |
|---|---|---|
| Purpose | Answer FAQs | Close sales and collect payment |
| Catalog awareness | Manually scripted | Live inventory, prices, images |
| Payment links | Not built in | Paystack links auto-generated per order |
| Order handling | None | Orders, dispatch, delivery, tracking |
| Escrow | None | StoreFront Protect optional |
| Analytics | Message volume | Revenue, conversion, ROI |
| Ideal outcome | Deflect support | Grow revenue |
Generic chatbots were designed for customer support — deflecting FAQs on brochure websites. That's a fine goal, but it isn't the same as growing revenue. Storefront was built commerce-first: every AI agent, workflow and dashboard exists to move a buyer from interest to a paid order.
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